We promote models for how farmers markets can become thriving, accessible spaces that serve all community members.
Los Angeles is home to many thriving farmers markets, providing a valuable market opportunity for local farmers, and providing Los Angeles residents with fresh, diverse, and sustainably grown fruits and vegetables. Markets in lower-income neighborhoods struggle to survive, however, because there is a disconnect between the needs of low-income consumers and the constraints faced by local and regional farmers. Despite the potential for farmers markets to increase healthy food access, farmers markets continue to be seen as an amenity that caters to affluent customers–a trend that is exacerbated by the rapid gentrification of LA’s traditionally working class neighborhoods.
UEPI is currently working with local farmers markets and partner organizations to:
* Promote the acceptance of food assistance benefits at farmers markets, especially SNAP (CalFresh, EBT) and WIC vouchers.
* Develop neighborhood-based marketing strategies that address the needs of low income customers
Our goal is to ultimately increase access to fresh produce in low-income and low-food access communities while providing an enhanced market opportunity for regional farmers.
To see our full library of farmers’ market publications and “Market Your Market” resources, click here.